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Unleashing the Power of Customer Centricity: The Solution Wolfe Experiment

Picture of Jessica Wolfe By   ·  3 minute read

Unleashing the power of customer centricity to set the foundation for product-led growth: the Solution Wolfe experiment

Have you ever wondered what it would be like to turn a brand into a product-led growth (PLG) powerhouse? If so, then you're in for a treat! In this blog post, I will be taking you on an exciting journey as I transform Solution Wolfe into a customer centricity experiment to set the conditions for product-led growth to occur and document the entire process. But first, let's take a step back and explore what PLG is and why it has become the talk of the town amongst tech and product gurus.

What is Product-Led Growth?

In a world where customer experience is king, PLG has emerged as the ultimate growth strategy for businesses looking to stay ahead of the curve. At its core, PLG is all about building a product that sells itself by providing value to users and driving growth through exceptional user experiences.

But what does this mean in practice? It means that instead of relying on traditional sales and marketing tactics, companies that embrace PLG focus on developing products that users love, which in turn drives customer advocacy, word-of-mouth referrals, and ultimately, exponential growth.  

If you're still on the fence about the benefits of a PLG approach in the right setting, let's consider some of its key benefits:

  1. Lower Customer Acquisition Cost (CAC): By focusing on creating a stellar product that delivers value to users, PLG-driven companies can significantly reduce their CAC as their customers become their biggest advocates.
  2. Faster Time to Market: With a strong emphasis on rapid product iterations and user feedback, PLG helps businesses quickly adapt to market needs and stay ahead of the competition. PLGs strong focus on the customer journey and removing friction from that journey and having the metrics to back it up make it an easy method for leaders to adopt.
  3. Higher Retention Rates: When customers fall in love with a product/solution (the product should solve for some problem ane/or bring some value), they're more likely to stick around. PLG-driven companies enjoy higher customer retention rates due to the exceptional user experiences they deliver.
  4. Scalability: PLG enables businesses to scale rapidly by leveraging the power of network effects and viral growth.

If you want to do a deeper dive, check out one of the best pieces of content I've seen to date on the product-led growth topic: https://www.leahtharin.com/p/the-product-led-growth-guide

Now that you have a better understanding of PLG and its benefits, you might be wondering how this applies to a Solution Wolfe website that's really just a few blogs and very little content at all?

The Solution Wolfe Customer Centricity Experiment: A Bold New Adventure

In the spirit of innovation and continuous improvement, I've decided to turn Solution Wolfe into a customer centricity experiment to set the conditions for product-led growth to occur. And, of course, I'll be sharing my journey with you, our loyal readers, every step of the way.

But how exactly do I plan to turn Solution Wolfe into a customer centricity experiment? 

  1. Start with Why
    Why do I want to do an experiment with the Solution Wolfe website? Well, the current state of the site doesn't really have a flow anymore. When I took a full time job, I removed a lot of the things that made Solution Wolfe a business site and left the bare minimum as I was deciding what to do next with it. So now, I want to give back to my community and share my experiences that I've had the last 20 years in the working world bringing cool products to market working in the Healthcare and Tech industries and consulting the like along the way. I've had the opportunity to work with some of the best and brightest minds in our industry today and those are the shoulders I stand on with every word you read on these pages. I hope to share some of our mutual stories and more importantly how we created value along the way. Before I get to that place, the site needs some UX work from me. I'll be diving deeper into HubSpot along the way and sharing that story as well.
  2. How? With Objectives and Key Results
    In effort to share my experiences, I must handle the technical debt to maximize the flow of value on the site
    • Objective 1: Minimize Friction from the Experience
      • Key Result 1: No more than 1 click to get to top content from home page
      • Key Result 2: Content traffic will increase by 50% one month after new UI launched
    The content on the site actually needs to provide value to the readers
    • Objective 2: Drive engagement - Content drives action
      • Key Result 1: LinkedIn Engagement around Solution Wolfe content increase by 25% after 1 month of the experiment
      • Key Result 2: Website content engagement increase by 50%
Follow this experiment!

Stay tuned to my blog and LinkedIn page for regular updates on the experiment and if you are so kind, please drop me some feedback. And in the meantime, why not share your own customer centricity and PLG experiment experiences or thoughts? Let's learn together and grow together, because after all, that's what the this community is all about.

Want to keep following?  Check out the next post about Minimizing Friction from the Experience: https://solutionwolfe.com/thesolutiontea/step-1-improve-home-page